Mark, my man.

For those of you who don't know, Mark Morford is one of my favorite columnist. I have been reading him for years and always enjoy what he has to say in the SF Chronicle. I began reading his commentaries when a friend emailed me a link to one of his columns and I've been hooked ever since. I even went as far as to subscribe to the Chronicle for a year, and attended a lecture that he gave at UCSD.

My most recent fascination with Morford was his "Eat this, you fat, sad idiot" post. It's about America's facination with fast food and the advertising (and the people that buy into it) that goes into marketing these products. YOU HAVE TO READ IT .

My favorite excerpt:

The burger is this: two sickeningly brownish-gray, chemical-blasted 1/4-pound beeflike patties, intersliced with two slabs of neon-orange cheeselike substance, slathered with mayonnaise, all topped with the big kicker: six (yes, six) strips of bacon. Oh my, yes. It's like a giant middle finger to your heart.

This product's name? The "Baconator." You know, like "Terminator," only for, uh, a huge stack of cow/pig meat that celebrates your impending coronary/impotence/cancer with every bite. Genius.

Here is where I admit my confusion. Here is where a small but significant part of my brain (quietly, internally) explodes every time I see this commercial -- which, mercifully, isn't often, because I don't watch much TV and don't watch any weekend TV sports and therefore am never around when (I presume) this kind of product is target-marketed straight to their apparently very slovenly, apparently hugely unhealthy, largely illiterate audiences.

To read the entire column, go to: httphttp://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2007/09/19/notes091907.DTLf=/g/a/2007/09/19/notes091907.DTL

Kudos, Morford, Kudos to you!